The popular photo-sharing app, Instagram desktop app, gives its 50 million users the opportunity to become armature photographers with a unique photo editing feature set that has exploded in popularity over the last year. However, Instagram has not only provided a creative new medium for wannabe photographers, but for brands as well. Many brands have taken advantage of the opportunity to give consumers an artistic, behind-the-scenes look at what their products and services have to offer.

Today, some brands are using Instagram to give consumers behind-the-scenes looks at sporting events or fashion shows. Some brands have even enlisted highly influential Instagram users for advertising purposes. Here are a few brands that are effectively using Instagram desktop app for marketing, branding and advertising purposes:

  1. Red Bull: From the average social media sites like Facebook and Twitter, to the new and uncharted social apps like the popular video sharing app, Viddy, Red Bull is definitely an industry leader when it comes to online marketing – and their Instagram presence is no exception. Red Bull posts a “daily awesome” photo, and maintains the tradition of “Flying Friday” to keep fans and followers engaged. However, Red Bull doesn’t stop with just posting engaging content, the brand has also been known to “Like” other users photos as well

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